I've spent twelve years behind the camera for some of Australia's leading design and surface brands, most extensively for Polytec, where I shaped the visual identity from the ground up — building their social presence, defining their photographic style, and producing everything from product campaigns to large-scale architectural shoots.

That work has always been about one thing: making materials and spaces look the way they actually feel. Getting light to reveal texture rather than flatten it. Finding the angle that makes a room make sense. It sounds simple, but it's the difference between imagery that sells a product and imagery that makes someone want to live inside it.

Alongside the commercial work, I lead a photography and videography team, and have spent the past few years integrating generative AI into live production workflows — using tools like Higgsfield and Weavy to produce assets that have run across paid social, print and web campaigns. It's the same instinct applied differently: finding where the technology serves the image, not the other way around.

I'm based on the Central Coast of NSW and available for commercial, editorial and production work.